USA Today, January 16th, 2004
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‘Brini’ is retro with a twist

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By Maria Puente

Just what we need – another lifestyle matron to tell us how to dress, decorate and clean scuff marks off the kitchen floor. But Brini Maxwell is a domestic diva who just might have legs.


She certainly has long legs – possibly because she is really a he, 34-year-old Ben Sander of New York. Brini, short for Sabrina has been a cult favorite as the star of her own public access show. Now she’s going national on cable’s Style network with The Brini Maxwell Show (Jan. 23, 10:30 p.m. ET/PT), wherein our gal dispenses her offbeat blend of advice on retro-chic design, thrifty entertaining and helpful household tips.


The real draw is the madly charming Brini – her inviting purr, those perfectly coifed Doris Day locks and a boldly colorful vintage wardrobe that practically pops off the screen. She’s “uncompromising fabulousness” in Pucci dress, her publicists say.


“My show is all about urban living and creating a gracious environment on a budget,” Maxwell says. “It’s about presenting the information in a way that is gently humorous.”


Five years ago, Maxwell was just another struggling fashion minion in New York, living in a 12-by-12-foot Chelsea studio that she was slowly turning into a shrine to retro design. Then she bought a $15 set of vintage Pyrex bowls at the Salvation Army. What a shame that no one can see these marvelous bowls, she thought, and then it hit her: “Why not do a cooking show on TV?” Soon, she was on public access, using her own apartment as her set. Her fan base grew quickly.


She’s still got the apartment, but E! Networks, which owns Style, has moved her up to a studio set with better production values. Still, half the furnishings on the new set were found on eBay.


“What we show is that gracious living is a state of mind,” Maxwell says. “It’s not what you own or where you live; it’s how you treat other people and how you care about your environment.”